A key priority is to reduce stress so you can perform your best in your marketing coaching services. However, being stressed sometimes is alright and to be expected, most especially if you run a business. It is very normal, but too much of it can ruin you and your business.
Stress can from many different things. Whether it is from your personal life or from work, keeping a good work-life balance is important. The effects of stress in the workplace can really be overwhelming not only on individuals but also on the business itself.
It can affect the body and mind of the workers by resulting in fatigue, headaches, impaired thinking, impaired judgement, negativity, less productivity towards work and lots more. The America Institute of Stress has a great survey to asses your stress levels and ability to handle stress.
Reduce Stress So It Doesn't Reduce Productivity In Your Marketing Coaching Services With These Tips
When it comes to emotions and behavior, stress can make one become depressed, irritable, lose confidence, lose appetite and even develop insomnia.
If your marketing team starts to feel the pressure as a result of stress from many areas such as poor goal setting, inadequate resources, lack of training, lack of funds etc then you should have a cause to rethink and go back to your drawing board.
Effective marketing requires both creative energy and efficiency delivered by a team that is equipped with the right skills and tools needed for the job and this cannot be fueled by stress.
To ensure your marketing services are at their best here are a few tips that you can apply as a coach to keep stress at a minimal level and ensure efficiency in service delivery.
Tips For How to Reduce Stress so Your Marketing Coaching Services are at Their Best
1. Proper Planning
A failure to plan automatically means a plan to fail. Ensuring that your task and responsibility are planned and outlined with relevant information on how they should be carried out reduces the stress of your job.
Ensure you always map out your work in the best way you can before going ahead with it. Allot time for contingencies, just in case you may have to go back and make some changes to your already made plan, why at work.
As a coach, set out time frame and methods you want your campaigns to go out, ensure that everyone in your team has the necessary tools and information they need available to them, also make sure you have a strategy on how to find your audience and maintain consistent communication with them.
All these helps to keep the business easy to run, and you will be surprised how less stressful it can make your tasks be.
2. Allow Others to Help You in Your Marketing Coaching Services
No man is an island. It doesn’t matter the level of marketing skills or knowledge you might have, you need a team to help you achieve your marketing and business goals.
So never shy away from seeking help and when necessary paying for it.
Get all the necessary experts that you know would be required for your work. Whether with website design, optimization, content writing, proofreading, social media management or even a business coach, you need additional help which will help you in lifting the weight of many tasks off your shoulders.
By and large, not having to perform all the task on your own gives you more time to focus on the main work which you are really good at; coaching coaches, teaching and marketing.
The more a collaborative a task is, the more you are certain you’re on the right or the wrong path
3. Ensure Your Team Has The Technology It Needs
Rather than overworking your team members and spending extra hours of work to execute marketing campaigns that will drain your time away from other important areas of your business, simply equipping your team with the appropriate technology, can directly result in more customer reach, retention, high return on investment and more time saved.
A major way you can do this is through automation. With the right marketing automation and analytics tools, your marketing team can execute your campaigns faster, quicker and attain a wider reach within a short time and with less effort.
4. Reduce Stress Through Time Out/Engage in Exercises
Certainly, at one point in time, exhaustion will set in. Hence it is essential your allow your team members take time some out, if you find them becoming exhausted. In my previous article, I explain ways to help you commit to your breaks.
Having timeout free of work discussion helps relax the brain and takes one off the work stress.
You could go out to a team lunch or Friday night wind out or even a vacation when necessary.
Also studies have shown that when you exercise your brain actually releases happy hormones and endorphins that makes you feel happy and euphoric.
Ensuring that you engage in and encouraging your team members as well to engage in regular exercise helps take their mind off work stress and gives them the motivation to put in more positive energy towards work
5. Provide The Necessary Training For Your Marketing Coaching Services
Nothing beats having and applying the right skill to perform a task. This ensures efficiency at its best on a minimal stress free level.
As a coach ensure that your marketing team are equipped with the right skills for their job by providing for them the necessary training that they need, to get the job done right.
This training helps them understand better the use of your marketing tools and how to implement them. Because there is no use giving your marketing team a bunch of tools to work with when they have no clue on how to operate them.