Mailing List Management: You’re Asking the Wrong Question

When somebody start talking about a mailing list, everybody who hears it starts to think:

“What can I give away for free” 

You can take the opportunity to offer free content. It’s a good way to connect with your leads, especially when you’re able to give them something valuable and relevant in a content format that appeals to them.

Your free offer can also help you build a sense of confidence, trust, and authority amongst your sales prospects. It’s a gesture that reflects serious efforts from your end to provide “real” value.

“How will I get my ‘thing’ in front of my ideal clients”

Even if someone has agreed to receive marketing from you, bombarding them with daily sales emails (if they didn’t realize they were going to be sent daily!) can be perceived as spams, and might increase your risk of spam complaints. Using spam trigger words in your email title—words like ‘free’, ‘money’, and ‘reminder’—can cause your message to be flagged as spam.

Recipient activity and engagement can have an impact on whether or not your emails are sent to a contact’s SPAM folder or the inbox, so make sure that your list is full of people who actually want to see your content. When it comes to your list for email marketing, it’s quality over quantity that’s important!

“Which service should I use?”

You’ve probably asked yourself, and maybe even spent several hours (or days, or weeks) on the internet researching your options. Because there’s just a lot out there that you can use.


This is not the question you should be asking yourself (yet). And it’s exactly why so business coaches get stuck in the planning stage of building a list of raving fans.

But before we dive into the tech or tools, what really is a mailing list?

For those who don’t have an idea, A mailing list is a gathering of email deliveries that are utilized to send email to various clients all the while. Instead of exclusively sending an email to every client, mailing records send email to explicit client bunches through a solitary email message. 

A mailing list is otherwise called an email list or electronic mailing list.

Mailing list is a crucial part of your business.

Your email list is a huge asset and the experience of not being able to use your main communication tool—your blog—hammered home the benefits of having a solid email list.

How does the mailing list work?

The First Step In List Building

Before you need to think about tools, you must ask yourself this:

“How can I best serve my market?”

The people you have in your list is your best asset. You see, when you create an email list, you’re allowing a group of fellow human beings to come together in one place where they expect to hear from you. You have a huge opportunity—responsibility, even—to provide value to them. When someone essentially says, “Hey, I like you enough to give you my email address,” you owe it to them to offer up everything you can to ensure that they make progress, stay informed, or are entertained.

Here are the facts:

* 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences. – Harris Interactive 1

* 72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently. – MarketingSherpa 2

* According to The Relevancy Group’s findings, US marketing executives believe that email alone drives the same amount of revenue as their social media, website and display ad efforts combined.

*Marketers have experienced 29% higher open rates, 28% lower unsubscribe rates and 60% more clicks from segmenting their email campaigns.

*70% of your readers open emails just to see if there is a deal, discount or coupon being offered. Of all the types of incentives you can offer, price decreases are the most effective.

Whether you’re coaching business owners, consumers, friends, or strangers in free groups or networking events they have a need that only you can fulfill. And when you discover what that need is, you’ll have two valuable pieces of information:

1.  What incentive will be a true no-brainer for your ideal client to opt-in to your list? [For example I am asked about how I help my clients use automation to help save time in their business. So I created this workbook on automation.

2.  How can you use your mailing list to provide the best value for those who join your list? 

Don’t over-think these questions, though. Your opt-in incentive can be as simple as a resource guide or a short how-to video that answers a common question. You don’t have to go overboard with dozens of downloads and a 100-page eBook. Rather than providing value, these massive downloads are more likely to overwhelm your reader than encourage her to learn more.

Here is a list of the best opt-in incentives

1. A Content Upgrade

Visitors coming to your blog or website are likely there for your content. The trick is to find your most sought after content and package that up in a freebie. It could be that you take down a popular post and put that into a pdf for download or perhaps you build on what you already have and give more like a training video or a checklist.


You can offer subscribers access to a membership site, private forum or facebook group. Bringing people together in a forum or group is very strong incentive for people wanting to get advice, locate resources or just to connect with people with similar interests. You can also offer to give your exclusive club special perks like deals, behind the scenes info or “first to know” knowledge. Just keep in mind that a group doesn’t run itself. It does require attention to moderate, assist discussion and provide value.

3. BE Interactive

Trying some gamification tactics can be an interesting incentive for visitors. You can create a character quiz, something to test their knowledge, quick poll or survey.

4. OFFER AN Email Course

An email course is essentially a course broken down in a series of emails that get delivered to new subscribers through the automation feature of your newsletter software. Not only is this a valuable incentive for subscribers looking for content but it can be delivered at any time and it can help you test out interest for a paid version or lead new subscribers into a sales funnel.

5. HOST A Webinar or Workshop

Getting visitors to attend a Webinar or Workshop can help you grow your email list fast. The key is to find a good topic for your target audience which is usually solving a pain point for them. Some webinars are used to upsell attendees to a paid product but it’s intention could also be to measure interest in your chosen topic and the recording can also be repurposed later as an immediate optin on your site.

I have endless individuals connect and reveal to me that they feel debilitated with their little email records. In any case, since we’ve just settled that these are real people, I like to adopt a considerably more visual strategy. At the point when you consider the 50 or 100 individuals on your rundown, consider having that numerous individuals in a solitary space to hear you talk. They’ve all appeared at heart whatever it is you need to state. 

It tends to be alarming to consider, correct? However, that is actually how I think email records ought to be dealt with. At the point when you consider it along these lines, you can start treating your email list more like individuals in a room who are there holding on to hear what you need to state and, at last, ceaselessly choosing if you and the data you give is as yet worth being in the space for. This methodology will assist you with making compelling messages, assemble trust, and make sure to approach your rundown with deference.

And when it comes to providing value to your list members, keep three things in mind:

1.  Regular communication is a must (consider an autoresponder series if you’re not good with scheduling email updates)

2.  Marketing is second to information—too much selling will cause your opt-out rates to soar.

3.  It’s your responsibility as a thought leader in your market to distill and provide the information, tools and products your audience needs.

Automated follow-up sequences have allowed me to serve my audience with additional content that allows me to keep in contact with people over time so that I end up with higher open and click through rates.

That One Time My Email List Saved the Day

I remember being my website being down for a week back then because of the hacking. I was unable to sign in to the site. Each and every individual who went to the site got a mistake screen, and the main way I could speak with my crowd was through my email list. 

The email list I had manufactured actually spared my business for seven days. I had the option to stay up with the latest, I shared web recording scenes and YouTube recordings that were coming, and kept my business going despite the fact that my blog was totally down and out.

The next thing you would wanna ask yourself:

“What is my list-building goal?”

How will you be using your list? Will you:

  • Send a weekly or monthly newsletter?
  • Create an autoresponder series that delivers content on a pre-determined schedule?
  • Use affiliate links as an income generator 
  • Promote your own services and products?

The answers to these questions will help you determine not only the right tool for your list-building needs, but will also determine the path for your ongoing mailing list content, promotions, and growth.

I always believed building an email list is one of the smartest things you could do to grow your business.

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