How to Make Marketing Effective and Efficient

Marketing need not be painful but for many coaches and consultants it is. Using the right marketing automation tools for your business will help your entire operation run smoother and will save time and money. Repetitive tasks are perfect for automation. When you automate email marketing, posting on social media and even follow ups, you free up time to focus on business planning and higher level tasks. 

Marketing Word cloud, SWOT analysis, Organization, business

That’s the smart way to grow your business. As long as you carefully select the tools you will use, keeping your budget in mind, you’re likely to gain more sales or increase revenue per client and maximize your marketing spend. Let’s take a look at what you should consider when deciding on the automation tools that are best for your business.

Email Automation

When you’re comparing email marketing automation tools, it’s pretty certain that all of them will allow you to send personalized emails, based on the ways in which people on your email list have interacted with your business. 

Any email automation tool should also allow you to do A/B testing so you can experiment to be sure which subject line or content option performs better. Conversion tracking and individualized customer data collection would be a plus. 

If you’re not a tech genius or you don’t have any design skills, it shouldn’t matter. Your email automation tool should make you look good by making it super-easy to produce professional-looking emails.

Advanced features in some tools include CRM integration, revenue reporting, and custom-event reporting.

Tools, like ActiveCampaign, let you score leads based on their engagement with you. Once your prospects have engaged with enough of your content they can receive an automated email inviting them to schedule a free call or consultation. 

Landing Page Software 

If you can find a landing page builder or sales funnel tool that simplifies the whole sales and marketing process, you are likely to find you get more leads and more sales than before. The entire process is also a lot faster with automation. 

Look for a sales funnel tool that makes it easy to create results-driven landing pages with triggered messages and comprehensive workflows. Structurally and visually your landing page should stand out from the competition and help you motivate more people to enter your sales funnel. Look at any available examples of landing pages built using a specific tool and review them thoroughly. 

Your landing page should guide their website visitors step-by-step through the entire sales process. This ensures they can find what they’re looking for so they don’t get lost and leave altogether.

Any sales funnel builder you choose should emphasize the best practice of pointing potential clients straight to the one product or service they need most to help solve their problem.

The best sales funnel/landing page builders allow you to follow up with your website visitors, even after they leave the website!

The design process should be so simple that you don’t need to be a programmer to create a page that will get the subscriptions or purchases you’re aiming for. The steps required to set up the page should be so simple you won’t have to hire or rely on a tech team! The tool you select should provide engagement tracking, funnel reports and analytics.

It is near impossible to keep up with which sales funnel tactics seem to be successful and which ones are low-performing. Who has the time to keep it all straight? Automation solves that problem. The tools you use will give you the analytics you need to decide on adjustments to be made so you get better results. Usually, these adjustments are super-simple to make within the tool. 


From email automation to landing page builders, you’ll find that each available automation tool has its pros and cons. Consider these carefully, compare the features offered in each option and choose the one that’s right for your business. 

The main advantage of implementing marketing automation is that you can streamline critical processes so they are more efficient. It is also important to note that automation uncovers the insights you need to communicate with potential and existing clients in ways that will resonate with them and help you grow your business.

Click here to see the marketing automation strategies and tools I recommend and how best to use them.