If you’re struggling to find coaching clients fast, you’re like many other coaches. Attract new clients quickly and your business will grow by leaps and bounds.
There’s no doubt, you need a strategy to get coaching clients fast. You may be worried about how you can compete with other coaches in your field who seem to dominate the internet. If you don’t have the money to invest in lots of ads, or you don’t want to spend tons of time figuring out all the options for promotion on the internet, you will be happy to know there are some easy ways to grow your business without a lot of trial and error or expense.
With social media platforms, for example, you can develop and implement just one simple strategy. Trying to get a big Instagram following may seem daunting but the good news is that it isn’t necessary. There are other methods coaches can use to grow their business fast.
Here’s the step-by-step process of how to do it:
Understand the Need
How you pitch your business to prospects is critical. The first thing you need to understand is that your clients are not really looking for the services you provide, they are actually looking for a better version of themselves or their business. They are looking for transformation.
Always make sure you understand the demographics of your target market. If you want to make your coaching business a success, you need to know who your target market is so you can tailor your message accordingly.
The level of trust you inspire with your potential clients is a major factor when they are deciding whether they want to take the next step and hire you.
Online groups are ideal places to connect with potential clients and start to build relationships. In Facebook and LinkedIn, in particular, groups allow you to get conversations started with your target audience and have them engage with you. Simply do a search on these platforms to find groups that focus on topics relevant to your coaching business. There's an unbelievably large number of groups out there and many of them have thousands of members.
Once you’ve joined relevant groups where you’ll find your ideal clients, introduce yourself so they know who you are. As you participate in group discussions, make sure you are yourself, avoid sounding pretentious.
Join in conversations with comments that show you have insight you are willing to share. You should be seen as someone who always makes interesting contributions to the discussions. It’s a great opportunity to show that you are an authority on the subject and you have expertise that can be helpful to others.
This is how you start to get people to know, like and trust you.
When prospects see you in a video you’ve produced, they get a chance to get to know you better. Hearing you speak passionately about what you do can help you build a genuine connection with potential clients.
Your video doesn’t need to be long. A short video can give prospects an up-close and personal view of who you are and can be a powerful tool for building relationships and turning prospects into paying clients.
Create a Prospect List
Write down everyone you know, from family to friends and former colleagues, that’s in your target market. The second level is made up of people who know people that you know, anyone who may be able to refer clients to you.
Prioritize the people on your list and reach out to schedule calls during which you can tell them about your business and find out what their current needs are.
Have an Enrollment Strategy
When your prospects are on calls with you, what are you going to say to them? Prepare your script in advance. Think of the questions you will need to ask. Consider the process you will walk them through. Have a plan for how you will share your process, structure and pricing. You will need to explain how you work with clients. Master this strategy by practicing it before you use it with prospective clients.
Consistently make time to reach out to grow your business, week after week. Set a target for the number of prospects you will contact every week. Track your results and evaluate what has worked and what hasn’t.
Get Clear on What Prospective Clients Expect from You
Ask your prospective clients questions that will lead to important insights within their answers. Solution-focused questions will only serve to guide your prospects to answers you believe to be correct. You need deeper answers than those, answers to open-ended questions that reveal the details of what your prospective clients are looking for. The answers to the right questions will help you to be clear on what these people are expecting of you so you can manage those expectations.