ClickFunnels vs Kartra: Which is Better?

When you are looking for a sales funnel platform, two of the main contenders are ClickFunnels and Kartra. How do you choose?

For starters, you need to consider how much time you want to invest in learning a system, while building your online business. You also need to have an idea of your budget or the maximum you’re willing to spend.

Here’s a detailed breakdown of the benefits of both tools, to help you make an informed decision.


Kartra is designed to give you attractive web pages that are intended to motivate your users to join your email list, get them registering for webinars and live events, connect them to your Kartra funnels, engage users in your launches and track users every step of the way.

The main benefit of using Kartra is that all the systems are connected to create the visitor experience you want to develop. Even if you use different email service providers, a specific video platform, shopping cart software like ThriveCart, and an online course platform like Teachable, you can integrate all of these to track each activity using Kartra, making it easier for you to get the insights you need.

Mike Filsaime and Andy Jenkins built this system to ensure the value for money you get even if you only use a small portion of their all-in-one solution is better than what you get with sales funnel builders like ClickFunnels.


ClickFunnels offers owners of online businesses with a complete sales funnel. ClickFunnels users can create landing pages, opt-in pages and a simple membership website. They can also accept payments via Paypal and Stripe with upsells and downsells. 

The pre-designed, customized templates are designed to make it easy, even if you have limited tech skills, to create sales funnels. In fact it is Russell Branson, founder of ClickFunnels, who coined the term “sales funnels”.

This platform helps any business owner or entrepreneur to easily promote and sell products and online services, including online courses.

What is a Sales Funnel?

Will Cannon of defines a sales funnel as a multi-step process potential customers go through to become a buyer. He says when it is broken down into various stages, it reflects the customer’s journey, from the point of their initial awareness of a product or service, through to the actual purchase.

Different Focuses

Kartra is driven by technology, while ClickFunnels is an education-driven company. Genesis Digital created Kartra as an “all-in-one” marketing suite that combines 11 different apps. As expected, these apps lead to the availability of features that you don’t get with ClickFunnels.

Video Marketing

If you use ClickFunnels, you have to use YouTube or Wistia or Vimeo to host your sales videos.

Kartra, on the other hand, offers a customizable video player that lets you track how long a lead watches a video. Viewers are tagged based on their behavior and you can send them emails based on the content they watched. 

If someone saw your offer, for example, they would receive an email that is different from the email someone who did not see your offer would get.

If someone did not finish your video, they will get a follow-up email aimed at converting this lead to a customer or client.

Helpdesk & Scheduling

Coaches and consultants typically need to schedule appointments. If you use Kartra, which has calendar functionality built in, you won’t need a calendar tool that allows your customers to schedule their own appointments. This means that’s one less extra tool to worry about.

The bonus is that you can charge for your sessions within the calendar.


With ClickFunnels, you will have to integrate several tools such as those you use for emails, video hosting and memberships.

Setting this up is time-consuming and to track your customers’ actions in detail, you will need to log into all of these platforms.

Kartra users get analytics that track your entire sales process by creating heatmaps, monitoring email click-throughs, videos watched, files downloaded and more.

When you review Kartra’s lead history report, you’ll see every action a lead has taken while interacting with your online business after they joined your email list.

Pricing Comparison

ClickFunnels offers two pricing plans – $97/month and $297/month. Similarly, you can get started with Kartra for $97/month.

It is important to be aware that the ClickFunnels $97 plan does not include some features you’ll probably find are important for operating your online business. These missing features would allow you to send emails or host your affiliate program. You’ll need to decide whether you will upgrade and pay $297/month or integrate with other solutions like Awebser, GetResponse or ActiveCampaign. 

For those who are in the early stages of getting their online business started, Kartra works out to be cheaper than ClickFunnels because Kartra offers more value in their Starter Plan.

Kartra is cheaper than ClickFunnels hands down if you have less than 25.000 contacts because of Kartra’s email service functionality, which will be an essential part of your sales funnel.

ClickFunnels’ pricing becomes more attractive when you get more than 25.000 contacts in your email list.

The Difference in a Nutshell 

The major difference between ClickFunnels and Kartra is that with Kartra you get all the features in any package you choose. The difference between the packages is how big your contact list is, your bandwidth for traffic and the maximum number of pages you will be able to create.

The Main Deciding Factor

Your decision on whether to use Kartra or ClickFunnels, depends mainly on the type of business you run. If you have an e-commerce business that would benefit from sales funnels, then ClickFunnels is the better choice for you. However, if you are a coach or consultant, Kartra will be ideal as it is the better option for those who want to sell information products or services. It is easier to run your entire business on Kartra. Of course, another major consideration is whether it allows you to implement your marketing strategy with ease.

Focus on the main needs of your business and your decision will be an easy one.