A lot of business coaches struggle with marketing their coaching businesses. It is true that you have the best coaching skills in your domain as a coach but yet you wonder why you are still struggling to build up a reasonable amount of brand loyal customers for your business. Successful business coaching, doesn’t rest alone on your coaching skills it also has to do with a combination of good marketing skills and other essential variables that are important for the coach and the coaching business.
Marketing For Coaches
Here are four (4) tips for improving your marketing as a coach and grow your business exponentially to become a successful coach.
1. Never Try To Do Everything On Own
Never shy away from seeking help and when necessary paying for it. If you can afford a coach, that would be a great plus and a promising return on your investment. However if you can’t afford one you could join or create a group of coaches or people (maybe 4-5) with good and trusted marketing opinions that will tell you when you are stuck and give you the necessary support when you need it.
Get all the necessary experts that you know would be required for your work. For example having a great website would be a huge asset to getting to improve your marketing and growing your customer base so getting someone to build your website, would be necessary. Also, set up more advanced work in active campaign. In addition, your business may even need automation. If you show these signs for a need for automation for your business, you may want to consider implementing automation.
By and large, having not to perform all the task on your own gives you more time to focus on the main work which you are really good at; coaching coaches, teaching and marketing. Remember your clients learn very quickly with your assistance, which is the more reason they hired you. Hence, the more feedback, learning, awareness and support you get the faster you will move ahead.
2. Know Your Costs
If you had issues with relationships regarding getting along with people and it’s holding you back from getting to know and meet new people, would you want a relationship coach or would you rather be more interested in a coach who focuses on building relationships that helps people learn how to learn how to speak to anyone, anywhere and anytime.
Yes they are both relationship coaches but narrowing it down to a specific area of relationship building helps create your desired niche as a coach, having the aim of building communication with people across various facets of life.
However, try not to make your niche too narrow. Be sure that there are enough people in your niche that if they knew about you and what you could do for them, would fill your schedule. To create a niche ask yourself what is it you would really want to help out with. If you really are not sure what you want to do, you could start off working a cross section of clients (even if it is for free) and as time goes on you can narrow it down to what really picks your interest.
3. Pick a Niche
As a coach it is important you pick an area that excites you and one that you are passionate about, and not necessarily choosing it because it is easy.
Unlike before, the coaching space has become exponentially more crowded and competitive, hence the need for you having a coach niche is highly paramount. Standing out from the growing number of coaches today, should be your utmost concern.
If you had issues with relationships regarding getting along with people and it’s holding you back from getting to know and meet new people, would you want a relationship coach or would you rather be more interested in a coach who focuses on building relationships that helps people learn how to learn how to speak to anyone, anywhere and anytime.
Yes they are both relationship coaches but narrowing it down to a specific area of relationship building helps create your desired niche as a coach, having the aim of building communication with people across various facets of life. However, try not to make your niche too narrow. Be sure that there are enough people in your niche that if they knew about you and what you could do for them, would fill your schedule. To create a niche ask yourself what is it you would really want to help out with. If you really are not sure what you want to do, you could start off working a cross section of clients (even if it is for free) and as time goes on you can narrow it down to what really picks your interest.
4. Have a Strategy
Identifying your niche will help you a great deal in knowing where your clients are. And then you can develop a strategy that allows you to help and engage with them. In other words to create a good marketing strategy you have to know who your ideal clients are. A strategy basically involves engaging people who are your ideal client.
A good strategy for improving your marketing is to know the best way or platform to reach and engage with your niche. To identify a perfect working strategy, you can do a constant monitoring on the rate of customers engagement on your various platforms or methods of reaching them. Thereafter, you could tell which among them has the largest number of your client engagement and generally those interested in your content or service, then build more on that platform than others. Good example of these platforms (marketing strategy) include social media (ie. Facebook, Twitter, Instagram), blogs, books, email marketing and lots more. Make sure to have LinkedIn as one of your platforms.
Marketing for Coaches Depends on You
Your success as a coach will be determined, to a very large extent, by your willingness to learn how to market yourself. Most coaches don’t fail because they cannot coach, they fail because they don’t know how to market to clients. In all that has been said, one very important thing you should keep in mind when trying to improve your marketing as a coach, is that, whatever it is that you have chosen as your strategy to grow your business, you should as well be committed enough to making it work by investing your time, money and the required skills, resources and personnel that you may need.