Email marketing automation can save you time. Since time is very valuable and sacred, why waste lots of productive hours performing repetitive tasks that could be done easily with the simple application of the right technology. Check out if your business already showing signs for a need for automation.
With email marketing automation, more work can be done within the shortest possible time. And all you need for that to happen, are the right tools.
What is Email Marketing Automation?
Email Marketing Automation is the process of sending out automated emails based on specific events or actions taken by your subscribers. It is incredibly powerful for many different aspects of the organization. It can directly result in customer retention and a higher return on investment which makes a lot of sense for individual businesses.
Automated email campaigns are a series of emails that are sent out automatically, usually triggered by the actions of subscribers. This is in contrast to “email blasts” or one-off email broadcasts that are sent manually to your subscribers.
As a small business owner, Email marketing automation is one of those things that can give you loads of benefits including unlocking an amazing ROI while you sleep! without costing you much effort on a day-to-day basis.
Email Marketing Automation Benefits and Statistics
- Email marketing technology is used by more than 80% of companies.
- saves time and money.
- Automated emails get click rates higher than broadcast emails.
- Automated emails such as welcome email series instead of a single welcome email can increase revenue by 13%
- Automated birthday email offers can boost conversion rates 60% over non-timed emails with the same offer.
These are just a few of the stats that prove the value of email marketing, and automation in particular. There are more of them here.
However, here are 5 best email marketing automation tools that small businesses could use for getting marketing job done.
Best Email Marketing Automation Tools
1. MailChimp
Mailchimp is good if you just want to get started with automation quickly on a good-enough setup. As a small business looking for tons of integrations (most especially social media platforms) and an all-in-one solution for inbound campaigns, mailchimp provides you with that.
Basically you get the chance to create quickly marketing messages and design through its inbuilt features that will help you engage more with your audience and keep track of your campaigns performance.
To enable that to happen, you get to use a number of triggers. With mailchimp, you get to have a number of ready-made automations where Mailchimp suggests specific triggers based on what you want to do like send a welcome series, follow ups emails or newsletters.
you can also customize your emails and select templates for your messages through its built-in email composer.
2. ConvertKit
ConvertKit automation tool is a very powerful email automation tool especially for online creators such as youtubers, bloggers, coaches, podcaster and basically for those who sell goods or services online. It is a very reliable tool and has an easy to use interface.
With convertkit you can you advanced features without advanced pricing and also create your automations based on a number of triggers and then set separate rules that put simpler automations in motion.
There are four main types of triggers you can use to connect your subscribers to any number of Events, Actions, and Conditions. They include: the subscriber joining a form, purchase happening, custom field value changing, and getting a tag added, .
By combining those together, you can create whatever automation sequences you wish.
Overall, with tools such as mailchimp and ConvertKit you get to send out unlimited emails, but with a limit to the number of contacts you can send to.
3. SendinBlue
Sendinblue is a marketing automation software that combines both email marketing as well as SMS messages.
Generally , SendinBlue provides an advanced workflow tools which are really impressive and come in as a great choice if you really want to get deep into email automation and the different things you can do with it.
With SendinBlue, you can only send a limited number of emails but to an unlimited number of contacts which is the direct opposite of number of mailchimp and convertkit does.
They offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.
SendinBlue enables you create multiple workflows and have them all running in parallel to each other or even work on the same lists of contacts. And you can connect them into a chain. This is not a standard feature found among other email marketing automation tools.
4. Constant Contact
Constant Contact is one email marketing tool which you can use to manage your email campaigns easily. It is also beginner-friendly and offers quick and easy setup.
Just like mailchimp, constant contact can also be used to manage your email list, contacts, email templates and campaign analytics. Among the things that makes it stand out is its live chat support and extensive library of sources.
It also offers online training and live seminars which helps you become better and quickly acquainted with the tool, so as to use it efficiently.
Constant Contact is a great email marketing service tool especially for help with managing event invitations, registrations, and tickets, you’ll be particularly happy with this choice for your job.but generally it is a great tool for everyone.
5. ActiveCampaign
If you need a tool that handles marketing automation and comes with a built-in CRM (customer relationship management), and performs multi-channel marketing, ActiveCampaign could be the one for you.
With ActiveCampaign (CRM system) you can store up all of your contacts data which allows you to provide a more personalized and customised experience for each contact. These mails are usually driven by the subscriber’s interaction, behavior, interests, location, history and more.
With this tool, you can automate the entire life cycle of a subscriber or customer.
Choosing an All-In-One Email Automation Provider
In summary, ideally, you need an all-in-one provider to give you all the necessary tool to carryout automation for your email marketing campaign so as to generate more leads and conversions for your business.
There are lots of features that you can apply within the email service provider/tools to achieve all that has been discussed above. Standard features you’ll find in all of them include:
- Reports
- Email templates
- One-off campaigns
- Contact management
- Visual email design tool
- Integrations with third-party platforms
- API and lots more
By and large, every one of these platforms is good. They all offer similar features and can be used for similar purposes.
Based on your personal preference, how you like the design or ease of use, or how affordable a tool is for you will most likely determine your choice tool.
Great! You found your preferred email automation tool but what now? If you are interested in learning how to accelerate your profits and put that tool to use, you should definitely look into hiring a business coach.