Does it feel like your marketing needs an overhaul because you’re not getting the results you were hoping for? No need to start from scratch or reinvent the wheel. These 10 techniques will help you tweak and build upon what you’re already doing. You’re a business coach not a marketer so this article is just what you need to help you perfect your online presence and attract your ideal clients. The common thread of these 10 secret techniques is that success lies in being clear on who your ideal clients are and what matters to them.
Highlight How You Are Different
Think of how your approach is different. Maybe you make it significantly easier to achieve results. Is there a unique technique that you have created? Everyone likes to see results quickly. Does your method help them achieve their goals in less time than it would take with other coaches?
Do you have values and beliefs that are different from most other business coaches? Is your approach to running a business based on a very specific belief? For example, I believe in the power of automation to free up valuable time for coaches and give them less to worry about. If you showcase your different values or beliefs in your marketing, it makes your brand distinctive.
Create Your Own Facebook Group
You may have a Facebook business page already but the organic reach for business pages is notoriously low. For this reason, a Facebook group is almost essential these days. Not only are you more directly connected to your target market but it is easier to get high engagement with your audience within a group.
Getting the number of people you’d like to see in a group takes work but there are some hacks that can make it easier:
Give it a name that states clearly what your group is about. When people search for groups and find yours, the topic should be clear. Sometimes you may need to sacrifice creativity for clarity.
The name needs to attract your audience, so think of how they define themselves and what they want.
Get Publicity with Ease
Make yourself a public figure with HARO. It typically only takes 20 minutes a day max.
Once you sign up for a HARO account, you’ll get publicity opportunities directly in your inbox in the morning, afternoon and evening, Monday to Friday.
You can spend five minutes each day skimming through the media requests in these emails.
When you see an opportunity that’s up your alley, spend 15 minutes drafting a compelling response, send it off and wait to see what happens.
The results can be amazing!
Paid Social Media Advertising
If you want to grow your coaching business fast, try paid social media advertising on the platforms where your ideal clients are most likely to be found.
This may be one of the most effective lead generation strategies and you can start by promoting content that is already getting lots of engagement from your audience. Why? It has already been validated as content that your prospects respond to. At the very least, it may help you to attract more people who fit the profile of your ideal client to like/follow your company.
Get In Front of Other People’s Audiences
Joint ventures allow you to tap into other people’s audiences. This is a much better strategy than always going it alone in your marketing endeavors.
Look for someone with complementary services and an audience that is similar to yours. Find a way to work together that is mutually beneficial.
Take your pick from these simple joint venture concepts:
- Agree to promote each other’s webinars.
- Offer your services to your joint venture partner’s audience and vice versa.
- Combine your services into a single package and offer them at a rate that is slightly less than they would cost separately.
Start a Podcast
The thought of starting a podcast may feel daunting at first but it’s worth it! If you want to reach a wider audience, this is a great way to do that. Record episodes Think of topics that often come up during your coaching sessions and make those the focus of each episode. The general advice you give is sure to be helpful to people who haven’t interacted with you before and you’re immediately seen as an expert in your field.
A podcast gives you a chance to show off your skills and share case studies of what you’ve found when working with clients as key areas in which you can help. Listeners may be motivated to contact you to learn more about your specialized services.
The beauty of a podcast is that you can use it as a highly targeted marketing tool. It can be ranked under your specific coaching category, so you can feel confident that you’re reaching the right audience and boosting your credibility with them.
In addition to publicity, guest posting is another way to get your name out there and connect with your audience.
Offer an attractive lead magnet in your byline to get readers into your world. You may not get tons of new subscribers to your email list from a single guest post but if you keep at it, over time you will see that your list has grown. You’ll have the opportunity to nurture these new subscribers and hopefully convert them into paying clients.
You may know that you need a website but are you using it to its best advantage? The potential you unlock when you have a high-quality, professional-looking website is tremendous. It’s worth it to take the time and have the right resources or professionals in place to get your site up to scratch. This may be the first impression your prospects will have of you.
A well done website that is easy to navigate and provides the most important information on the homepage will enhance your credibility with potential clients. Is search engine optimization (SEO) in place so prospects can find you before they find other competitors? Is your website fully optimized for both mobile and desktop? It’s a good idea to have an audit done of your site to ensure you’re not missing any key opportunities and possibly leaving money on the table. The improvements that are needed may be simple but they may be the missing link in growing your coaching business.
Start a Blog
A blog is a great tool for building your authority with your audience. If you add a blog to your website, people get valuable information blog posts while also getting to know more about who you are and what you do.
If you already have a blog, you can breathe new life into it simply by reworking older blog posts.
Give them an update by adding more or new information and then you can promote them as if they were brand new!
This technique is a handy one for any blog owner to keep in mind and implement when you don’t have time to create blog content from square one.
Pro Tip: Use keyword research to ensure people are searching for your blog topic. Google’s Keyword Planner can help you find out how many people are searching for particular keywords and what the competition is like for the specific word or phrase, which will determine how you will rank in search results. This can help you to narrow down a blog topic and include valuable keywords within each blog post.
Write a Book
Publishing a book immediately elevates you to expert status. It helps you build a reputation as a thought-leader and you don’t even need to have a bestseller or sell millions of copies.
Nowadays, it’s easier than ever to self-publish a book, so you don’t even have to worry about the lengthy process of submitting manuscripts to a traditional publisher, possibly only to face rejection. A Kindle book, for example, can be published in very little time. The hardest part is writing the book.
However, you should know that self-publishing requires lots of effort on your part because after working hard to write your masterpiece, the promotion is also down to you. The good news is that you can find resources to guide you through it all online.
Right now, you may not be satisfied with the results you’re getting from your current marketing but you don’t have to keep scratching your head, trying to figure out the right marketing strategies to help you achieve your business goals. Start by thinking about what makes you different from other business coaches and highlight that clearly and authentically. Then consider what new initiatives may be realistic and worthwhile for you to implement. Whether you choose to write a guest post or book, start a podcast or a blog, or create a Facebook group, you’ll need to have the capacity to give it a good go. Alternatively, you can start with the marketing strategies that are less time consuming, such as getting free publicity, running paid social media ads, boosting your website and starting a joint venture. Wherever, you choose to start, don’t wait, get moving so you become distinctly visible and attract your ideal clients.