You can legitimately consider ActiveCampaign an all-in-one solution. So in case you’re hoping to set aside cash and solidify the quantity of devices you use, unquestionably you should examine it.
Remember, however, that none of ActiveCampaign’s CRM features is top tier. In case you’re searching for a robust CRM tool, you ought to find out about purpose-built CRM software like Salesforce.
Many of the owners of start-up businesses turn to ActiveCampaign because it offers a ton of benefits that deliver value for money. However, GetResponse has many features you’ll want to learn more about.
Which is better?
ActiveCampaign is a powerful and easy-to-use marketing automation and sales CRM platform, designed for small businesses on a budget. ActiveCampaign also offers an enterprise plan for larger companies.
While, GetResponse is ideal for large/small businesses, marketers and brands.
- Easy to build powerful automated workflows
- Very affordable and no setup fees
- A/B testing automation sequences & campaigns
- Limited dashboard customization options
- No landing page builder
- Publish designer-quality landing pages in seconds
- No contracts. No obligations. Cancel anytime.
- 500+ professionally designed email templates
- Duplicate contacts count towards monthly limit
- Limited CRM tools
ActiveCampaign offers four different pricing plans to suit businesses of all sizes: Lite, Plus, Professional, and Enterprise.
The Lite plan is just $17/month for 1,000 contacts. This plan includes unlimited sending, email marketing, email newsletters, marketing automation, chat and email support, and up to 3 users on the account.
The Plus plan is $49/month for 1,000 contacts, and includes everything from Lite, as well as CRM, contact & lead scoring, deep data integrations, custom user permissions, custom branding, one on one training, SMS marketing, conditional content, and up to 25 users per account.
The Professional plan costs $129/month for 1,000 contacts, and includes everything from Lite and plus, as well as Site messaging, attribution, predictive sending, win probability, split automation, and up to 50 users.
There is also an Enterprise plan which costs $229/month, and includes everything from the previous plans, as well as custom reporting, custom mail server domain, custom domain, dedicated account rep, in-depth onboarding, free design services, free social data, phone support, uptime SLA and unlimited users.
GetResponse has four pricing plans: Basic, Plus, Professional, and Enterprise.
The Basic plan costs just $12.30/month for 1,000 contacts and includes Email marketing, autoresponders, unlimited landing pages, unlimited automation templates, sales funnels (1 funnel), unlimited lead funnels, Facebook Ads, and the ability to Sell e-products.
Next up is the Plus plan, which costs $40.18/month. This plan includes everything from Basic, plus: Automation builder (5 visual workflows), Webinars (max 100 attendees), Simple CRM, Contact scoring & tagging, Sales funnels (5 funnels), Work together (3 users), and Webinar funnels (5 funnels).
The Professional plan costs $81.18/month and includes everything from Plus, as well as Paid webinars, Unlimited automation builder, Webinars (max 300 attendees), Unlimited sales funnels, Unlimited webinar funnels, and up to 5 users.
Finally, there is the Enterprise plan which costs $839/month and is suitable for businesses with lists of more than 100,000. contacts
GetResponse offers a 30 day free trial with no credit card required if you would like to test drive their features before committing long term.
ActiveCampaign vs GetResponse – Email Marketing Automation Capabilities
When it comes to the email marketing automation capabilities, GetResponse has email templates you can use to start building out your email sequences.
There’s a total of 43 available templates inside that can be used to start an automation workflow.
This number might seem like quite a lot but the problem is that you can’t customize the workflows by adding in any additional widgets.
ActiveCampaign on the other hand offers complete customizable automation workflows right out of the gate on the cheapest plan.
Plus, you can build an unlimited number of workflows with ActiveCampaign as opposed to GetResponse which requires you to get the Professional plan for $99/month. 😳
Both ActiveCampaign and GetResponse have easy-to-use drag and drop interfaces to build
If you’re like me, you typically like to start with a blank canvas when you’re creating something.
I feel like for a lot of people it’s the same way.
That’s why I recommend ActiveCampaign for its automation capabilities ahead of GetResponse if you’re starting out and don’t want to pay more per month than you need to be.
ActiveCampaign vs GetResponse – Which one has better reporting functionality?
There’s two main questions that I think of when it comes to analyzing reports for email marketing:
- How did a certain email do in terms of open rates and click through rates in comparison to others?
- What week day and hour of the day do most of my subscribers open emails and engage by replying or clicking on a link?
The good news is that both ActiveCampaign and GetResponse allow you to answer these questions easily with dedicated reports tabs.
You can easily see the percentage of opens and the CTR on emails that you send as campaigns or inside an automation workflow for both ActiveCampaign GetResponse.
In terms of visual appeal, I feel like GetResponse takes a slight edge with reports since they have nicer graphics to visualize data.
Reporting Functionality Winner: GetResponse
Do both platforms have expert migration services for free?
One thing that’s intriguing about ActiveCampaign is that they offer free expert migration service to encourage you to switch to their platform.
This means you save hours upon hours of time and avoid the potential of making mistakes by letting the experts at ActiveCampaign migrate your complete email marketing system over for free.
Here’s what is included with ActiveCampaign’s free expert migration service when you sign up:
- Import your lists, contacts, custom fields, and tags
- Recreate opt-in forms
- Recreate your automation workflows
- Recreate email templates
This service is hugely important if you’ve got a large email list. The more campaigns and automations you’ve built in a another email marketing platform, the more likely this aspect will appeal to you.
In contrast, GetResponse doesn’t offer any sort of migration service. You’ll need to manually import your lists, recreate your optin forms, email automation workflows, etc.
The clear winner here in my opinion is ActiveCampaign.
Expert Migration Service Winner: ActiveCampaign
ActiveCampaign & GetResponse Pricing
Now, it’s finally time to take a look at the cost of ActiveCampaign and the cost of GetResponse for email marketing.
ActiveCampagin has the following four pricing plans available when you pay yearly for 500 contacts:
- Lite Plan: $9/month
- Plus Plan: $49/month
- Professional Plan: $129/month
- Enterprise Plan: $229/month
GetResponse has the following four pricing plans when you pay yearly for up to 1,000 contacts:
- Basic Plan: $15/month
- Plus Plan: $49/month
- Professional Plan: $99/month
- Enterprise Plan: $1,199/month
As far as pricing goes, if you’re looking to get started with as little invested as possible then you’d want to go with ActiveCampagin.
GetResponse on the other hand gives you double the contacts for the same price when you take a look at the Plus plan.
In terms of the winner for pricing, I’d have to say this one is a close tie.
Bottom Line: Overall: our winner is ActiveCampaign due to the more flexible pricing tiers, entry points, and expandability to a full CRM if needed.