Success in a coaching or consulting business is determined by the amount of revenue earned. How do you consistently generate substantial revenue? Through marketing your business to the ideal target market using approaches that give you a steady pipeline of leads.
There are several strategies you can use to market your business. Let me warn you, you may shudder at the thought of executing some of these strategies while others will be more palatable to you. The good news is that there is one proven solution that’s so easy you’ll be glad you found out about it. We’ll help you explore and evaluate each option.
Networking
The thought of visiting a networking group may be daunting to many people, especially introverts. Attending virtual events may be more cost-effective and less nerve-wracking than walking into a room of strangers but either way these events are time-consuming and being a conversation starter can be mentally exhausting.
Cold Calling
Calling someone you’ve never contacted before can be just as unsettling as introducing yourself to people at networking events. After all, this is an unsolicited call to someone who might have absolutely no interest in your business. Nowadays, most people have busy schedules and cold calls can seem like a real bother to the person on the receiving end. It’s enough to make you want to give up on marketing your business, but don’t despair, there are other alternatives.
Referrals
It’s much easier to get a referral to warm up to your business than those you might speak to at a networking event or when cold calling. This makes referral marketing a useful strategy for getting leads who have a higher probability of becoming clients. However, there are no guarantees and you can never be sure whether nurturing a referral will be worth your time.
Marketing Automation
One of the best time-saving and cost-effective marketing strategies is automation. With marketing automation, you don’t need to set lots of time aside to visit networking groups in an effort to keep leads coming in. Automation also helps you to avoid cold calling, which makes most people cringe, can consume lots of your time and may subject you to negative responses. You also won’t need to rely on cultivating relationships with referrals, which are not necessarily predictable sources of income.
Having someone walk you through the steps involved in marketing automation is the answer. You can get the results you’re looking for without having to invest tens of thousands of dollars with a marketing agency.
With my help, coaches and consultants can implement marketing automation in their business simply by following my over-the-shoulder training. After the automation is set up, you just need to monitor the results you’re getting and tweak what you’re doing accordingly.
Benefits of Marketing Automation
Marketing automation increases the speed with which you can generate more leads. Your marketing dollars stretch further. Who doesn’t need that?
Forget about run-of-the-mill manual tasks that would normally take a long time to complete yourself or require you to pay someone to get them done. Your costs are immediately reduced when you use marketing automation instead.
You save tons of time, too. It’s more important for you to spend your time and expertise on higher level business plans and activities. Automation frees up time so you can do just that.
Customers today expect personalized interactions and marketing automation makes it easy to target clients according to their interests and the actions they’ve taken in your sales funnel. Businesses grow as a result of understanding what the market needs and delivering it in a unique way. When your marketing is crafted with tailor-made solutions for each segment of your target market, you are more likely to move them from a prospect with a passing interest to a lucrative lead.
What’s more, this may be the best time to implement automation because the top tools and platforms have become relatively inexpensive.
Conclusion
Some marketing strategies may seem daunting and other strategies may not be your cup of tea, but whether you enjoy networking, cold calling or referral marketing, or you find all three intimidating, there’s any easier solution than any of these – marketing automation. You may feel like you don’t know where to start with automation and it may seem like foreign territory, but I’m here to help. You’ll discover my step-by-step advice makes it easier than you would ever have imagined. Wouldn’t it be great if you never have to worry about having a steady stream of clients? Automated systems can be instrumental in making this a reality.